{
  "api": {
    "name": "StartupBuilder API",
    "description": "🚀 Ideate, build, launch, operate and grow startups: one API for every startup in the Studio and everything they do",
    "url": "https://api.sb",
    "login": "https://api.sb/login",
    "signup": "https://api.sb/signup",
    "docs": "https://api.sb/docs",
    "from": "https://startups.studio"
  },
  "axp": {
    "version": "2026-09-29.8ea276c4",
    "mcp": "https://api.sb/mcp",
    "llms": "https://api.sb/llms.txt",
    "openapi": "https://api.sb/openapi.json",
    "agents": "https://api.sb/.well-known/agents.json"
  },
  "views": {
    "By industry (191)": "https://api.sb/by-industry",
    "By occupation (225)": "https://api.sb/by-occupation",
    "By process (208)": "https://api.sb/by-process",
    "Who supplies whom (66)": "https://api.sb/who-supplies-whom",
    "By what it supplies (81)": "https://api.sb/by-supplies",
    "Spines and what is built on them (19)": "https://api.sb/spines",
    "The Flagship (6)": {
      "Vin — Every vehicle has an identity. The industry runs on it.": "https://api.sb/vin.company",
      "headless.ly — The Operating System for Agent-First Startups": "https://api.sb/headless.ly",
      "Carriage: vehicle valuations for law firms": "https://api.sb/claims.do",
      "api.lawyer — legal work as an API": "https://api.sb/api.lawyer",
      "api.insure — the insurance industry as one agent-first API": "https://api.sb/api.insure",
      "visibility.cloud — the Who, What, Where, When, Why & How of your supply chain": "https://api.sb/visibility.cloud",
      "all 6 →": "https://api.sb/flagship"
    },
    "By who it is for (233)": "https://api.sb/by-customer",
    "By Motion (233)": "https://api.sb/by-motion",
    "By abstraction (233)": "https://api.sb/by-abstraction",
    "By the alternative it beats (144)": "https://api.sb/by-alternative",
    "By status (242)": "https://api.sb/by-status"
  },
  "demo": {
    "demo.startups.studio: 4 demo Startups on the mock timeline": "https://api.sb/demo.startups.studio"
  },
  "verbs": {
    "ideate": {
      "Know the customer and the competition": {
        "Pin an ICP": "https://api.sb/icps:create",
        "Describe a Persona": "https://api.sb/personas:create"
      },
      "Spot a Problem": {
        "Record a Problem": "https://api.sb/problems:create",
        "Propose an Idea": "https://api.sb/ideas:propose"
      },
      "Weigh the approaches on the Magic Lenses": {
        "Create an Alternative": "https://api.sb/alternatives:create",
        "Create a Lens": "https://api.sb/lenses:create"
      },
      "Choose the Founding Hypothesis and its Goal": {
        "State a Hypothesis": "https://api.sb/hypotheses:create",
        "Set a Hypothesis’s Metric and threshold": "https://api.sb/hypotheses:update",
        "Start testing a Hypothesis": "https://api.sb/hypotheses:test",
        "Set a Goal": "https://api.sb/goals:create"
      },
      "Gather Evidence and decide": {
        "Schedule a discovery Interview": "https://api.sb/interviews:create",
        "Start an Experiment": "https://api.sb/experiments:start",
        "Support a Hypothesis": "https://api.sb/hypotheses:support",
        "Refute a Hypothesis": "https://api.sb/hypotheses:refute",
        "Decide an Experiment: ship, kill or iterate": "https://api.sb/experiments:decide"
      }
    },
    "build": {
      "Name it and claim a Domain": {
        "Create a Startup": "https://api.sb/startups:create",
        "Issue a Domain": "https://api.sb/domains:issue",
        "Reserve a Domain": "https://api.sb/domains:reserve"
      },
      "Tell a Story per ICP and brand it": {
        "Tell the customer Story": "https://api.sb/stories:create",
        "Set the Brand’s voice and look": "https://api.sb/brands:update",
        "Connect a social Handle": "https://api.sb/handles:connect"
      },
      "Design the Offer set and its prices": {
        "Design an Offer": "https://api.sb/offers:create",
        "Reprice an Offer": "https://api.sb/offers:reprice",
        "Verify an Offer": "https://api.sb/offers:verify"
      },
      "Build the Product": {
        "Build a Product": "https://api.sb/products:create",
        "Merge a Change": "https://api.sb/changes:merge",
        "Evaluate a Product": "https://api.sb/products:evaluate"
      },
      "Stand up the Site": {
        "Write a Page": "https://api.sb/pages:create",
        "Serve a Domain": "https://api.sb/domains:launch",
        "Take the Startup Live": "https://api.sb/startups:launch"
      }
    },
    "launch": {
      "Open a Waitlist": {
        "Invite Leads off a Waitlist": "https://api.sb/collections:invite",
        "Invite the next Leads to an Offer": "https://api.sb/offers:invite",
        "Import Leads": "https://api.sb/leads:import"
      },
      "Publish an Offer": {
        "Launch an Offer": "https://api.sb/offers:publish",
        "Launch a Product": "https://api.sb/products:publish"
      },
      "Win the first Customers": {
        "Qualify a Lead": "https://api.sb/leads:qualify",
        "Reply to a Lead": "https://api.sb/leads:reply",
        "Message a Lead": "https://api.sb/leads:message"
      },
      "Onboard them": {
        "Message a Customer": "https://api.sb/customers:message",
        "Give a Customer more time": "https://api.sb/customers:extend"
      },
      "Turn what Customers say into Evidence": {
        "Record Evidence": "https://api.sb/evidence:create",
        "Triage a Mention": "https://api.sb/mentions:triage",
        "Answer a Review": "https://api.sb/reviews:reply"
      }
    },
    "grow": {
      "Content and search": {
        "Import Keywords": "https://api.sb/keywords:import",
        "Schedule a Post": "https://api.sb/posts:schedule",
        "Publish a Post": "https://api.sb/posts:publish"
      },
      "Campaigns and ads": {
        "Plan a Campaign": "https://api.sb/campaigns:create",
        "Start a demand-gen Campaign": "https://api.sb/campaigns:launch",
        "Pause a Campaign": "https://api.sb/campaigns:pause",
        "Summarize a Campaign": "https://api.sb/campaigns:summarize"
      },
      "Sequences": {
        "Write a Sequence": "https://api.sb/sequences:create",
        "Start a Sequence": "https://api.sb/sequences:start",
        "Import Prospects": "https://api.sb/prospects:import",
        "Enroll a Prospect": "https://api.sb/prospects:enroll"
      },
      "Sales and Deals": {
        "Open a Deal": "https://api.sb/deals:create",
        "Send a Quote": "https://api.sb/deals:quote",
        "Schedule a Meeting on a Deal": "https://api.sb/deals:schedule",
        "Win a Deal": "https://api.sb/deals:win"
      },
      "Experiments": {
        "Start an Experiment across the portfolio": "https://api.sb/experiments:create",
        "Experiment with an Offer on a Persona": "https://api.sb/offers:test",
        "Stop an Experiment": "https://api.sb/experiments:stop"
      }
    },
    "operate": {
      "Support customers and watch health": {
        "Answer a Conversation": "https://api.sb/conversations:reply",
        "Escalate a Conversation": "https://api.sb/conversations:escalate",
        "Refund a Customer": "https://api.sb/customers:refund",
        "Resolve an Error": "https://api.sb/errors:resolve",
        "Ask a Monitor for a reading now": "https://api.sb/monitors:check"
      },
      "Billing": {
        "Send an Invoice": "https://api.sb/invoices:create",
        "Charge an Invoice": "https://api.sb/invoices:charge",
        "Cancel a Subscription": "https://api.sb/subscriptions:cancel"
      },
      "Close each Period": {
        "Close a Period": "https://api.sb/periods:close",
        "Reconcile a Transaction": "https://api.sb/transactions:reconcile",
        "Lock a Period": "https://api.sb/periods:lock"
      },
      "Manage the Team (agents and people)": {
        "Assign work to an agent": "https://api.sb/actions:work?type=Task",
        "Hand off a Task": "https://api.sb/actions:create?type=Task",
        "Approve a pending Action": "https://api.sb/actions:approve?type=Approval",
        "Fill a Role": "https://api.sb/roles:fill",
        "Operate anything in a Startup": "https://api.sb/startups:operate"
      },
      "Own it": {
        "Pause a Startup": "https://api.sb/startups:pause",
        "Graduate a Startup to its own Company": "https://api.sb/startups:graduate",
        "Sell a Startup": "https://api.sb/startups:sell",
        "Shut down a Startup": "https://api.sb/startups:shutDown",
        "Extend a base Startup": "https://api.sb/startups:extend"
      }
    }
  },
  "user": {
    "agent": {
      "kind": "ai-crawler",
      "name": "ClaudeBot",
      "vendor": "Anthropic",
      "onBehalfOf": "training"
    },
    "ip": "216.73.217.109",
    "isp": "Anthropic, PBC",
    "flag": "🇺🇸",
    "city": "Columbus",
    "region": "Ohio",
    "country": "United States",
    "continent": "North America",
    "timezone": "America/New_York",
    "localTime": "9/30/2026, 10:32:02 PM",
    "edgeLocation": "CMH",
    "latencyMilliseconds": 25,
    "rttMilliseconds": 1,
    "trustScore": 1
  }
}