{"api":{"name":"api.sb","description":"Business-as-Code surface for Startups.Studio","home":"https://api.sb","docs":"https://api.sb/docs","version":"1.0.0"},"$context":"https://api.sb/$context","$type":"FoundingHypothesis","$id":"https://api.sb/founding-hypotheses/fh%3Aw4-484-customer-onboarding%3Av1","links":{"self":"https://api.sb/v1/founding-hypotheses/fh%3Aw4-484-customer-onboarding%3Av1","canonical":"https://api.sb/founding-hypotheses/fh%3Aw4-484-customer-onboarding%3Av1","pool":"https://api.sb/v1/founding-hypotheses"},"foundingHypothesis":{"id":"fh:w4-484-customer-onboarding:v1","lens":"AIService","type":"founding-hypothesis","click":{"rubricScores":{"C8_lensFit":1,"C7_magicLensFit":1,"C4_competitorHonesty":1,"C6_crossSlotCoherence":1,"C1_customerSpecificity":1,"C2_problemFrictionRealism":1,"C9_killCriteriaAttestability":1,"C3_approachEngineCoverability":1,"C5_differentiationLoservilleEscape":1},"upperRightLoserville":true},"cellRef":{"id":"work-contexts.org.ai/w4-484-customer-onboarding","stableHash":"wcc:w4:484:customer-onboarding:v1"},"problem":{"slotStatement":"Onboarding a new shipper account drags across 2–4 weeks of back-and-forth emails to collect COIs, W-9s, NDAs, EDI/API credentials, commodity profiles, lane rates, accessorial rules, and TMS customer-master fields — coordinators re-key the same data into the TMS, billing, and EDI VAN, miss rate-confirmation details, and the first loads bill wrong, triggering shipper escalations and AR holds"},"approach":{"oneSentence":"An AI onboarding coordinator that ingests the shipper's MSA, rate sheet, COI, and intake forms, drives a checklist-driven extraction into TMS/EDI/billing systems, and returns a review-ready onboarding packet with every field traceable back to its source document and signer"},"customer":{"icpShape":"US-based mid-market truckload and LTL carriers (50–500 power units) onboarding new shipper accounts, where the buyer is the VP of Operations or Director of Customer Experience and the daily user is the Customer Onboarding Coordinator / Account Setup Specialist","beachheadShape":"EarlyAdopterJTBD: mid-market truckload carriers losing first-90-day shipper revenue to slow, error-prone account setup"},"archetype":"startup-archetypes.org.ai/AIService-MoneyOnDelivery","beachhead":"EarlyAdopterJTBD: mid-market truckload carriers losing first-90-day shipper revenue to slow, error-prone account setup","competitors":{"substitutes":[{"name":"In-house onboarding coordinators working Outlook + SharePoint checklists","category":"status-quo"},{"name":"McLeod PowerBroker / TMW customer-setup modules","category":"incumbent"},{"name":"ChatGPT / Copilot used ad-hoc to summarize MSAs","category":"AI-native horizontal"},{"name":"BPO providers (e.g., ReedTMS, offshore back-office firms) handling customer setup","category":"human alternative"}]},"studioThesis":"T-HSA","killThreshold":{"K":8,"M":30,"N":7,"rubricItemSet":["C1_customerSpecificity","C2_problemFrictionRealism","C3_approachEngineCoverability","C4_competitorHonesty","C5_differentiationLoservilleEscape","C6_crossSlotCoherence","C7_magicLensFit","C8_lensFit","C9_killCriteriaAttestability"],"verdictPolicy":"all-load-bearing-pass-and-overall-ge-X","loadBearingItemSet":["C1_customerSpecificity","C2_problemFrictionRealism","C3_approachEngineCoverability","C4_competitorHonesty","C5_differentiationLoservilleEscape","C6_crossSlotCoherence"],"verdictPolicyVerbatim":"KILL unless every load-bearing rubric item passes per workbook AND overall pass-rate ≥ 7/9 (CASCADE.md §4 Stage 9 commit threshold)."},"lifecycleState":"Active","differentiation":{"twoByTwo":{"xAxis":"Depth of TMS / EDI / billing system-of-record write integration (McLeod, TMW, Turvo, EDI 204/210/214 VAN)","yAxis":"Per-field source-document traceability back to the signed MSA, COI, and rate confirmation","winningQuadrant":"Deep carrier-TMS write integration + every onboarded field linked to the exact MSA clause / COI line / rate-sheet row that justifies it — a review-ready packet an AR manager can defend on a chargeback dispute","loservilleEscape":true,"loservilleQuadrant":"ChatGPT-style MSA summaries pasted into email with no TMS write-back and no clause-level citations — the failure mode coordinators already hit when they paste contract text into a generic LLM and still have to re-key every field into McLeod by hand"}},"unmetRequirements":[],"pricingArchitecture":"usage-meter"},"actions":{},"options":{},"relationships":{"runtimeUnit":"https://api.sb/v1/runtime-units?startupRef=startup%3Afh%3Aw4-484-customer-onboarding%3Av1","brand":"https://api.sb/v1/brands?startupId=startup%3Afh%3Aw4-484-customer-onboarding%3Av1","listing":"https://api.services/listings?foundingHypothesisRef=fh%3Aw4-484-customer-onboarding%3Av1","cell":"https://api.sb/v1/cells/work-contexts.org.ai/w4-484-customer-onboarding","thesis":"https://api.sb/v1/theses/T-HSA"},"meta":{"level":"L0","scopes":[]},"user":{"requestId":"a0575a175c27a594","edgeLocation":"a0575a175c27a594","geo":{"country":"US"},"ua":{"browser":"Claude"}},"references":{"total":0,"limit":25,"page":1,"links":{"self":"https://api.sb/v1/founding-hypotheses/fh%3Aw4-484-customer-onboarding%3Av1/references"},"items":[]}}